A VIP TREATMENT

The International Film Festival wanted more people to save the date of the festival
before they run out of seats, and there is nothing more annoying when seats are already taken or reserved for special guests or certain VIP’s. So we decided to take over Rotterdam and treat each and every possible
visitor like a VIP. The concept won the pitch! So they actually executed it.

CONCEPT AND EXECUTION: JOEP & RICK   |   PARTNER: IFFR   |   PUBLICATION: ALGEMEEN DAGBLAD

 

ONLINE MEASUREMENT SYSTEM

While we reserved their seats on the street, they went online to do the same with a unique code which was linked to their e-mail or Facebook accounts. This way we could measure the effectiveness of our campaign and see exactly how many people saved a spot  for their favorite movie during the International Film Festival Rotterdam. 

OVER 300K VIP’S

Eventually we had over 300.000 VIP Guests and we surprised 500 with an exclusive free movie ticket which they could win by registering with their unique code.