evian® launches #herothezero initiative with support from AKQA

evian has announced all its plastic bottles will be 100% recycled by 2025, as it adopts a ‘circular approach’ to usage, inspiring a step-change in sustainability. Working with an ecosystem of partners including the Ellen MacArthur Foundation, Loop Industries and The Ocean Cleanup, evian will deploy a new technology to make its bottles completely from recycled plastic, and without…

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